Lotta Bottle - 1982 - The Beginning Of The Famous Milk Ads

" Daily Mirror", November 3, 1983: an ad campaign launched in 1982 had given rise to a new catchphrase...



Three of the original 1982 "Gotta Lotta Bottle" TV ads, revealing far better than any written words the life, colour and brashness of the 1980s! Look out for the Eighties/New Man and Zara Nutley, the fearsome lady from Mind Your Language - "WELL!" Nice cold, ice cold milk - The daily pinta would never seem the same again...

Graham Thomas, formerly of Allen, Brady and Marsh, which produced the ads, wrote about the 1982 "Gotta Lotta Bottle" campaign a few years ago:

Everybody thought that natural goodness was very nice. They also thought that it was extraordinarily boring and old-fashioned - that is if they were thinking about it at all.

When we won Milk it was because we were able to convince the Milk clients that what milk needed was a complete change of personality. ABM transmuted natural goodness into "gotta lotta bottle."

Within a matter of weeks, "gotta lotta bottle" was part of the language and whilst today it may seem on the staid side, back in 1982 it was a revolution for milk.

"We wanted to get away from the middle class, worthy image that milk had and we went particularly for a very young boisterous approach. We quite literally broke all the rules" said Rod Allen, Executive Creative Director, at the time.

Run DMC, England, 1985!

Run D.M.C. hailed from New York's Queens district. Their involvement as youngsters with the underground club scene placed them in a good position when the rap scene began to blossom into the hip-hop scene in the 1980s. "Sucker M.C.s" and "It's Like That" had been dance hits in America earlier in the decade, and soon Run DMC were merging rock with rap on releases like "Rock Box".

In early 1985, they performed at Buzby's in London.

Terry's Chocolate Orange Famous 1980s TV Ad...

This wonderfully witty ad was clearly inspired by the 1981 film Indiana Jones & The Raiders Of The Lost Ark! One of the people who worked on the ad has since joked that the makers were worried about being sued by George Lucas, and also joked that the lava featured in the ad may have helped inspire the next Indiana Jones epic - The Temple Of Doom! The ad's director was Paul Weiland, and it first appeared on-screen around 1983. The working title of the ad was "Safe". The late actor John Ringham, also Norman Warrender in popular '80s sit com Just Good Friends, played the ad's fearless hero.